So let’s get real: a modern career in marketing isn’t much like an episode of Mad Men (there aren’t morning martini breaks or glamorous dinners every night). But, while the glamorous 1960’s advertising agencies have evolved the need for creative and enthusiastic new marketers is still very much alive!
So what is marketing?
Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” At its most basic level, marketing seeks to match a company’s products and services to customers who want access to those products.
So in terms of the profitability of a company, the folks in the marketing department have a big job to do! It is their job to decide the activities that a company will undertake to promote the buying or selling of a product or service. This includes advertising, selling, and delivering products to consumers or other businesses. People who work in a corporation’s marketing and promotion departments seek to get the attention of key potential audiences through advertising, targeting promotions to certain audiences to get attention. This may involve fun stuff like celebrity endorsements, catchy phrases or slogans, memorable packaging or graphic designs and overall media exposure.
Working in the world of marketing you’ll have a TON of different career paths and directions to choose from. You can work in public relations, media relations, internal communications, or in a traditional marketing department! But even those different streams of ‘marketing’ can lead you to different places.
For example, if you choose to enter the field of marketing as a marketing coordinator, which is a pretty standard entry level position” you may choose to work any number of places in a job structured any number of ways. You may be employed by a company that is asking you to help market the products that they produce directly. Or, alternatively you may be working for a marketing agency that sells your services to the company to help sell their products. Or, you may work for the company that makes the products, but be managing others who work at an agency to do the work. There are so many options!
To thrive in the world of marketing you need fantastic communication skills. You’ll also do well with great organization (there are lots of moving parts!) and the ability to multitask. Being a person who really has their finger on the pulse of what is cool and up and coming is a great thing as well as it will help you to see trends in society that can help you to be effective.
So why are we talking about marketing? Because CBBC Career College has the program to get you there!
If you’re looking to enter the exciting world of marketing, look no further than our Business Administration program. It’s perfect for someone who is just starting out on their path into this exciting industry. It’s the kind of program that will open a TON of doors. You’ll learn the four major knowledge areas that anyone going into business or starting a business needs to know about: marketing, administration, human resources, and accounting and gain the skills needed to enter any of those careers!
So what are you waiting for?
Education that will allow you to succeed within the business sector is one of the smartest things that you can invest in. The possibilities are endless!
Our next Business Administration program begins soon! Don’t wait, take the first step towards your new career today.