Business Administration: four knowledge paths to set you up for success!

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If you’ve been keeping up with all things CBBC Career College, you know that in September we were thrilled to announce our  new program, Business Administration, that launched this fall. Things are going extremely well for this new program and we’re really excited to see our graduates flourish in their new careers after graduation!

If you’re looking for a well-rounded education that will open as many doors as possible, look no further. This new program may just be what you’re looking for. The Business Administration  program is great for someone who has been in business for a while and is looking to upgrade their skills or someone who is just starting out. It’s the kind of program that will open a TON of doors. Why? Because it covers the four major knowledge areas that anyone going into business or starting a business need to know about: marketing, administration, human resources, and accounting. 

So what do these fancy business terms mean and why exactly will they help you? 


The American Marketing Association defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”  

Okay, but what does that mean? It means that marketing is the process and activity of promoting your product or services. Think advertising, media relations, branding – all of the stuff that packages your product up and shows the world who you are and what you’re doing. 

And it isn’t just as easy as placing an ad in the local paper. There are a lot of things to know and to consider. Do your potential customers read that paper? Who are your potential customers? What should the ad say? Do you have a logo that really reflects your product and speaks to the people that will buy it? Is the ad the right size? Will you recoup your expenses and grow your business?

That’s where we come in! Your marketing instruction will teach you how to understand the value of your product, determine who else will see value in that product and give you the knowledge and understanding to figure out how to connect the two together.

Human resources

Human resources (HR) is the department or person within a business that is responsible for all things worker-related. That includes recruiting, selecting, hiring, onboarding, training, promoting, paying, and firing (it’s not always fun!) employees. HR professionals are also responsible for staying on top of new legislation guiding how workers need to be treated during the hiring, working, and firing process

It’s a lot, and a keen understanding of people, conflict management approaches, and even where to find and access legislation is key to doing it right. In any sized company having and keeping good people is truly the key to success. A solid background in HR (like the one you’ll get at CBBC Career College!), will give you the skills to make sure your team is solid and all working to lead the company toward success. 


Maybe you’re a wiz with numbers and maybe you’re not. Regardless, if you’re going into the world of business you have to understand accounting principles to know if your business is successful or not. At the end of the day your new hat shop may be the most fun thing you’ve ever done, but if you’re not making money it probably won’t be fun for long. 

Our instructors will teach you financial accounting like how to track your expenses, invoices, and payroll to know if you’re profitable (and how to become profitable if you’re not!). We’ll also teach you how to manage your finances long-term to set your business up for success and keep financial woes at a minimum. 

You’ll also be able to understand financial statements that companies’ use to show their financial performance and position to people outside the company, Including investors, creditors, suppliers, and customers.

Don’t be intimidated, this is math you can do and math you WILL do by the time you’re done!


Business administration is the glue that holds all of the above together. It’s the knowledge that allows you to balance all three and understand how they can work together to make your business successful. You need to know how marketing will increase demand and the need for personnel, and how that may boat profits but also put a strain on your finances (people cost money).

Think of it as the ability to step outside the day-to-day and view the business (yours or someone else’s) from outside. This is an extremely powerful thing to be able to do and a set of skills that will make you a powerful asset to any team.

So what are you waiting for?

Education that will allow you to succeed in various fields within the business sector is one of the smartest things that you can invest in. Start your own business, join one that needs your knowledge, or just sharpen skills that you already have to go further in a job you already hold. The possibilities are endless!

Our next set of Business Administration programs begin this November! Don’t wait, take the first step towards your new career today.

What Our Graduates Are Saying

CBBC is the best decision that you can make for yourself. The education, the hands-on experience, and the amazing instructors make the time fly by. You learn skills that translate into real job experience. If you are looking to go to college, choose them! Once you become a part of the CBBC family, your dreams become realities!
Stephanie Melski
Medical Office Assistant / Cape Breton Regional Hospital Program Program